AI for Customer Insights | 12 Tools for 2025

Artificial Intelligence (AI) has become pivotal for businesses aiming to gain deeper insights into customer experiences (CX), sentiments, feedback, buying journeys and pain points. By analyzing vast amounts of data, AI enables companies to understand customer behaviors, and preferences, leading to more personalized and effective interactions. After studying a large number of tools, here are our 12 shortlisted AI tools for customer insights. 

AI for Customer Insights: Must-Have Tools

Let’s explore these powerful AI tools for customer insights. We’ve included their pricing and the types of businesses they best suit to help you make a conscious decision.

1. Crescendo

Along with providing augmented AI-powered chat, voice, and email support, Crescendo.ai also has powerful customer insight software. It intelligently categorizes large volumes of support tickets, identifies common customer challenges, calculates CSAT scores automatically, analyzes customer sentiments during their interactions with the support representatives (chatbot and humans, both), and delivers real-time feedback with actionable recommendations. This makes it one of the top AI tools for customer insights.

Pricing: $2.99/resolution, which includes everything from 24*7 multilingual support (AI chatbots, email support, and AI voice assistants + human agents) to customer insights and software licenses.

Best for: Businesses looking to outsource their customer support and gain deep customer insights on customer issues. 

2.Gong.io

Gong.io is an AI-powered conversation analytics platform designed to provide deep customer insights by analyzing sales calls, meetings, and emails. It uses AI to transcribe conversations, identify patterns in customer interactions, and provide actionable recommendations to improve sales effectiveness. Gong.io tracks key deal signals, customer sentiment, objections, and engagement levels, allowing businesses to refine their sales strategy and coaching. It also provides predictive insights, helping teams identify which deals are at risk and which are likely to close.

Pricing: Custom pricing based on team size and needs. 

Best for: Sales and customer success teams looking to enhance their deal-closing strategies, improve customer engagement, and gain data-driven insights into customer conversations.

3. Algolia Recommend

Algolia Recommend is an AI-powered recommendation engine that helps businesses deliver personalized product and content suggestions based on user behavior and preferences. It leverages machine learning to analyze real-time customer interactions and generate highly relevant recommendations, increasing engagement and conversions. The tool is designed for e-commerce, media, and SaaS companies looking to enhance their search and discovery experiences. With its fast API response times and scalable infrastructure, Algolia Recommend ensures seamless personalization without compromising performance.

Pricing: Free for 10,000 requests, $0.50 per 1,000 additional requests, with volume-based pricing for larger usage.

Best for: E-commerce and digital platforms looking to optimize product discovery, improve user experience, and drive higher conversions through AI-powered recommendations.

4. Persona by Delve AI

Persona by Delve AI is an AI-driven customer persona generation tool that automatically creates detailed buyer personas based on website analytics, customer interactions, and behavioral data. It segments audiences, identifies customer needs, and provides actionable insights to refine marketing strategies. The tool continuously updates personas in real time, helping businesses optimize their messaging and improve customer engagement. Persona by Delve AI is particularly useful for businesses looking to gain a deeper understanding of their target audience without manual research.

Pricing: $1,400/year for customer persona plan.

Best for: Marketers, product teams, and businesses seeking AI-generated customer personas to enhance targeting, content strategy, and customer engagement.

5. Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive AI-powered customer insight and personalization platform designed to help businesses understand and engage their customers across multiple channels. It integrates AI-driven analytics, customer journey mapping, real-time personalization, and automated marketing campaigns. With tools like Adobe Sensei, it enables businesses to analyze customer behavior, predict trends, and deliver hyper-personalized experiences at scale. The platform supports various use cases, including customer segmentation, A/B testing, and omnichannel engagement, making it a powerful solution for enterprises focused on data-driven customer experiences.

Pricing: Custom pricing based on business needs; requires contacting Adobe for a quote.

Best for: Large enterprises and marketing teams looking to leverage AI for advanced customer insights, real-time personalization, and omnichannel engagement.

6. UserPersona.dev

UserPersona.dev is an AI-powered persona generation tool that helps businesses create detailed user personas based on real-time data. It analyzes customer behavior, demographics, and engagement patterns to generate dynamic personas that evolve as new data is collected. The tool enables marketers, product teams, and UX designers to understand their target audience better, refine messaging, and enhance user experience. With automation and AI-driven insights, UserPersona.dev eliminates the need for manual persona research, making the process more efficient and data-driven.

Pricing: Offers a free plan with limited features; premium plans start at $29/month.

Best for: Marketers, UX designers, and product teams looking for AI-generated user personas to improve customer engagement, product development, and marketing strategies.

7. Synerise

Synerise is an AI-driven customer data and automation platform that helps businesses collect, analyze, and act on customer insights in real time. It leverages machine learning to personalize customer experiences, optimize marketing campaigns, and predict future behaviors. Synerise integrates AI-powered analytics, automation, and customer journey tracking to provide a comprehensive view of customer interactions across multiple channels. The platform is designed for enterprises looking to enhance customer engagement, loyalty, and sales performance through data-driven decision-making.

Pricing: Custom pricing based on business needs; requires contacting Synerise for a quote.

Best for: Enterprises and marketing teams seeking an AI-powered platform for customer data analytics, automation, and personalized marketing strategies.

8. Mouseflow

Mouseflow is an AI-powered behavior analytics tool that helps businesses understand how users interact with their websites. It provides session recordings, heatmaps, funnel analysis, and form analytics to identify friction points and improve user experience. With AI-driven insights, Mouseflow automatically detects user frustration, drop-off patterns, and engagement levels, enabling businesses to optimize conversion rates and enhance website usability. The tool also offers real-time feedback collection, making it easier to understand customer pain points and make data-driven improvements.

Pricing: Starts at $219/month for small businesses, with scalable plans for enterprises.

Best for: UX designers, marketers, and product teams looking to analyze user behavior, identify friction points, and optimize website performance using AI-powered insights.

9. ChurnZero

ChurnZero is an AI-powered customer success platform designed to help businesses reduce churn and improve customer retention. It provides real-time customer health scoring, predictive analytics, and automated engagement tools to identify at-risk customers and proactively address their needs. ChurnZero integrates with CRM and communication platforms to track customer interactions, deliver personalized onboarding experiences, and automate outreach campaigns. The platform empowers customer success teams with data-driven insights to enhance customer satisfaction and increase lifetime value.

Pricing: Custom pricing based on business needs; requires contacting ChurnZero for a quote.

Best for: Customer success teams and subscription-based businesses looking to reduce churn, improve retention, and drive customer engagement through AI-powered insights.

10. Heap.io

Heap.io is an AI-powered digital insights platform that automatically captures and analyzes user interactions across websites and apps. It provides a no-code approach to behavioral analytics, allowing businesses to track user journeys, identify friction points, and optimize conversion rates. With AI-driven insights, Heap helps teams uncover hidden trends, segment users based on behavior, and make data-backed decisions to improve customer experience and retention.

Pricing: Offers a free plan with basic analytics; Gated rates for paid plans.

Best for: Product managers, UX designers, and marketers looking for automated user behavior tracking and AI-driven insights to optimize digital experiences.

11. mParticle

mParticle is an AI-driven customer data platform (CDP) that centralizes and unifies customer data from multiple sources. It enables businesses to create real-time customer profiles, segment audiences, and personalize interactions across various channels. With AI-powered data enrichment and identity resolution, mParticle ensures businesses have accurate, up-to-date customer insights for better decision-making and marketing automation. It integrates seamlessly with analytics, CRM, and marketing tools to streamline data management.

Pricing: Custom pricing based on data volume and business needs; requires contacting mParticle for a quote.

Best for: Enterprises and data-driven businesses looking for a scalable CDP to unify customer data, enhance personalization, and optimize marketing strategies.

12. Crayon

Crayon is an AI-powered competitive intelligence platform that helps businesses track, analyze, and act on competitor insights in real time. It collects data from various sources, including websites, pricing changes, social media, and customer reviews, to provide a comprehensive view of market trends and competitive strategies. Crayon’s AI-driven analytics highlight key competitive movements, enabling businesses to refine their positioning, adjust marketing strategies, and gain a competitive edge. The platform also offers automated reporting and collaboration tools for sales and marketing teams.

Pricing: Custom pricing based on business needs; requires contacting Crayon for a quote.

Best for: Businesses and marketing teams looking to leverage AI-driven competitive intelligence to track market trends, optimize strategies, and stay ahead of competitors.

Key Takeaways on AI for Customer Insights

Here is our exclusive summary of the best AI tools for customer insights. 

Crescendo – AI-powered customer support and insights platform that categorizes tickets, analyzes sentiment, and provides real-time feedback.

Gong.io – AI-driven conversation analytics tool that transcribes and analyzes sales calls, emails, and meetings to enhance deal strategies.

Algolia Recommend – AI-powered recommendation engine that personalizes product and content suggestions to boost user engagement and conversions.

Persona by Delve AI – AI-driven persona generation tool that creates dynamic buyer personas based on behavioral and website analytics.

Adobe Experience Cloud – Comprehensive AI-powered customer insight platform with analytics, personalization, and automation for omnichannel engagement.

UserPersona.dev – AI-powered tool for generating real-time user personas based on behavioral and demographic data to refine marketing strategies.

Synerise – AI-driven customer data and automation platform that personalizes experiences, optimizes campaigns, and predicts customer behaviors.

Mouseflow – AI-powered behavior analytics tool that tracks user interactions, heatmaps, and friction points to optimize website performance.

ChurnZero – AI-driven customer success platform that predicts churn risk, automates engagement, and enhances retention strategies.

Heap – AI-powered digital insights tool that automatically captures user interactions to analyze behavior and optimize conversions.

mParticle – AI-driven customer data platform that centralizes and unifies data for segmentation, personalization, and marketing automation.

MonkeyLearn – AI-powered text analysis tool that uses NLP to categorize and analyze customer feedback for sentiment insights.