Inc: To Make AI Pay, Master 2 Power Traits

INC. – OCT. 16, 2024 – PETER COHAN – Generative AI is transforming industries, but the real payoff comes when leaders master two critical traits: cognitive hunger and process redesign excellence. In a recent Inc. article, Peter Cohan explores how companies like Crescendo and Cybord are using these traits to uncover AI’s killer applications—and drive remarkable results.

Crescendo, an AI-enhanced customer experience platform, is a prime example of this approach in action. Under CEO Matt Price, Crescendo blends cutting-edge AI with human oversight to deliver unmatched service quality. By refining its service over 18 months and incorporating rigorous testing and scoring, Crescendo ensures excellence in every customer interaction. Customers are charged per interaction, but the company stands by its quality promise, even offering fee credits for non-excellent service. This relentless focus on learning, testing, and redesigning has enabled Crescendo to scale rapidly while maintaining exceptional standards, helping businesses deliver better service at lower costs.

Whether you’re looking to revolutionize customer experience or uncover generative AI’s next big opportunity, this article dives into the traits and strategies driving success.

Read the full article on Inc.com.