Rio Launches New Product With Advanced AI Support

Crescendo's AI-powered contact center provided Rio with seamless support during their Kickstarter launch, paving the way for easy integration with their future Shopify store and saving an estimated $10,000 monthly in staffing and tech costs.

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Rio, an ambitious consumer electronics startup, was preparing for a Kickstarter launch and needed exceptional customer support to ensure its success. However, building an in-house support team was not feasible within their budget. Crescendo stepped in as the ideal partner, providing a scalable, tailored solution that met Rio’s needs. Just a week after signing the contract, Crescendo had a prototype ready, and within weeks of testing, Rio was ready to launch their customer support service.

Crescendo’s AI-powered CX Assistant was designed to handle a broad spectrum of customer inquiries, from pre-sales to technical support, allowing Rio to focus on product development, marketing, and fulfillment. This collaboration extended to building a comprehensive knowledge base, enhancing the efficiency of their support and empowering the CX Assistant to deliver precise, helpful responses.

The Kickstarter campaign was a resounding success, surpassing funding goals and generating substantial buzz. Crescendo’s CX Assistant played a crucial role, handling thousands of inquiries with over 90% containment for pre-sales and 60% for post-purchase support. This not only ensured a smooth customer experience but also provided Rio with valuable insights from CSAT data and conversation summaries.

As Rio transitioned to a Shopify-based business model, Crescendo continued to support their growth by developing a Shopify integration for automated responses on shipping and returns. This proactive approach positioned Rio’s customer support as a lasting competitive advantage, paving the way for their future expansion into retail in the US and globally.