REV.

September 23, 2026

Cookie Policy

This Cookie Policy explains how CrescendoAI Inc. (“Crescendo,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit or interact with https://www.crescendo.ai/ and other websites operated by Crescendo that link to this Cookie Policy (collectively, the “Site”).This Cookie Policy should be read together with our Privacy Policy, which provides additional information about how we collect, use, disclose, and protect personal information.

1. Cookies Defined

Cookies are small text files that websites place on your computer, mobile device, or other internet-connected device when you visit a website. Cookies allow websites to recognize a device, remember information about a visit, enable website functionality, understand how visitors use a website, and, depending on your choices, support analytics, personalization, and advertising.

Cookies and similar technologies may collect information about your device and how you interact with our Site, such as your IP address, browser and device information, pages viewed, linked clicked, and information about your interactions with the Site. For more information about the personal information we collect and how we use it, please see our Privacy Policy.

2. Types of Cookies

First Party Cookies

First-party cookies are set by Crescendo on our behalf through the Site. They may be used, for example, to operate the Site, remember your preferences, maintain security, or understand Site performance.

Third Party Cookies

We may use third-party cookies on the Site. These cookies are set by third-party service providers whose technologies we use to support certain Site functionality, analytics, advertising, and other services.

Session and Persistent Cookies

We may use both session and persistent cookies.

Session cookies generally expire when you close your browser.

Persistent cookies remain on your device for a defined period or until you delete them. Persistent cookies can, for example, remember your preferences between visits or help measure how visitors interact with the Site over time.

The specific lifespan of a cookie depends on its purpose and the provider that sets it. Additional information about individual cookies and their durations are available below.

Similar Technologies

When we refer to “cookies” in this Cookie Policy, we also generally mean similar technologies that may be used to store information on, or access your information from, your device. These technologies may include:

Pixels and web beacons: Small electronic files or pieces of code that can record when a webpage, email or advertisement has been viewed or interacted with.
Tags and scripts. Code used to enable functionality, measure site activity, integrate third-party services, or manage analytics and advertising technologies.
Local storage. Browser-based technologies that allow information to be stored locally on your device.
Software development kits and similar technologies. Technologies that may support analytics, integrations, communications, or other functionality.

The particular technologies available on the Site may change as we update our services and technology providers.

3. Categories of Cookies

Depending on your location, applicable law, and your privacy choices, the Site may use the following categories of cookies and similar technologies.

Strict Necessary or Essential Cookies

These cookies are necessary for the Site to operate or to provide functionality that you request. They may be used to: load and display the Site, maintain Site security, prevent fraud or abuse, manage network traffic, remember privacy and cookie choices, provide requested forms or Site functionality, maintain sessions, and enable other functionality necessary to provide the Site.

Because these technologies are necessary to provide the Site or a service you request, they may not be subject to an opt-in consent requirement where permitted by applicable law.

Blocking strictly necessary cookies through your browser may cause portions of the Site to stop functioning correctly.

Functionality or Preference Cookies

These cookies allow the Site to remember choices you make and provide enhanced or personalized functionality (such as language, display, previous selections, or other preferences associated with Site features).

If you disable these cookies, some features may not operate as intended.

Analytics and Performance Cookies

These cookies are similar technologies help us understand how visitors use and interact with the Site, measure the effectiveness of our marketing, and improve the Site’s performance and user experience.

Where required by applicable law, we use non-essential analytics cookies only after obtaining your consent.

Advertising and Targeting Cookies

Subject to your choices and applicable law, we and our advertising or marketing partners may use cookies or similar technologies to measure the effectiveness of our advertising and marketing activities, understand how visitors interact with our advertisements and Site, manage and measure marketing campaigns, and support advertising on third-party websites and platforms.

Information collected through these technologies may be combined by the relevant third party with information it receives through other websites, applications, devices, or services, subject to that third party’s practices and applicable law.

Where required, we obtain consent before using advertising or targeting cookies.

4. Cookies We Use

The specific types of cookies served through our Site and the purposes they perform are described in the table below. Please be aware that the cookies we use may depend on the Site you are visiting, the features you are using and the device, browser or operating system you are using.

Strictly Necessary or Essential

Provider	Name / Key	Type	Purpose	Retention
cloudflare	`__cf_bm`	cookie	Bot Management. Identifies and mitigates automated traffic.	30 minutes
google	`__Secure-YNID`	cookie	A YouTube cookie used to enhance user experience by storing video player preferences and aiding in secure log-ins and spam detection.	180 days
hubspot	`__hs_do_not_track`	cookie	Stores do-not-track signals that prevent the HubSpot tracking code from sending any information for the visitor.	Session
youtube	`yt-icons-last-purged`	local storage	Stores when the YouTube embedded player last cleared its icon cache so player controls and icons load correctly and efficiently.	Persistent

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Analytics or Performance

Provider	Name / Key	Type	Purpose	Retention
google_analytics	`_ga`	cookie	Registers a unique ID used to generate statistical data on how the visitor uses the website.	2 years
google_analytics	`_ga_ZHT44504P6`	cookie	Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.	2 years
hubspot	`__hssc`	cookie	Used for website analytics to track session data.	30 minutes
hubspot	`__hssrc`	cookie	Used for website analytics to determine if the visitor has restarted their browser.	Session
hubspot	`__hstc`	cookie	Used for website analytics to track visitors and sessions.	2 years
hubspot	`hubspotutk`	cookie	Used for user authentication and visitor identification.	2 years
Intellimize	`intellimize_117194603`	local storage	A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences	18 months
Intellimize	`intellimize_activity_117194603`	local storage	A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences	18 months
Intellimize	`intellimize_attributes_117194603`	local storage	A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences	18 months
Intellimize	`intellimize_data_tracking_type`	local storage	Stores the tracking type configuration for Intellimize optimization.	18 months
Intellimize	`intellimize_integrations_117194603`	local storage	A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences	18 months
Intellimize	`intellimize_opt_out_117194603`	local storage	Records the user opt-out preference for Intellimize optimization.	18 months
Intellimize	`intellimize_tracking_policy`	local storage	Stores the tracking policy preference for Intellimize optimization.	18 months
Intellimize	`intellimize_user_117194603`	local storage	A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences	18 months
Intellimize	`intellimize_user_tracking_choice_117194603`	local storage	A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences	18 months
wistia	`wistia`	local storage	Stores Wistia video player analytics data including visitor identification.	Persistent

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Advertising and Targeting

Provider	Name / Key	Type	Purpose	Retention
apollo	`68d5a4334fba2300151fa38c_canTrack`	local storage	Identify website visitors and enrich them with firmographic contact data so sales teams can prioritize and engage leads.	12 months
apollo	`68d5a4334fba2300151fa38c_eventQueue`	local storage	Store queued website visit and engagement events so Apollo can identify visitors and trigger sales outreach workflows.	13 months
apollo	`apolloAnonId`	local storage	Stores an anonymous identifier for Apollo.io website visitor intelligence, used to enrich visitor data with B2B company and contact information.	Persistent
apollo	`liveIntentData`	local storage	Identify website visitors and their behavior to qualify sales prospects and trigger targeted outreach based on visit activity.	12 months
google	`__Secure-ROLLOUT_TOKEN`	cookie	Registers a unique ID to keep statistics of which YouTube videos the user has seen.	180 days
google_analytics	`_gcl_au`	cookie	Used by Google Ads to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page.	3 months
google_analytics	`_gcl_ls`	local storage	Used by Google to understand user interaction with the website by generating analytical data.	90 days
leadfeeder	`_lfa`	local storage	Leadfeeder visitor tracking used to identify companies visiting the website via IP resolution.	2 years
leadfeeder	`_lfa`	cookie	Leadfeeder visitor tracking used to identify companies visiting the website via IP resolution.	2 years
leadfeeder	`_lfa_expiry`	local storage	Stores the expiry timestamp for the Leadfeeder visitor tracking cookie.	Persistent
linkedin	`_li_dcdm_c`	cookie	LinkedIn domain check cookie used to verify the top-level domain for cross-domain tracking.	Session
linkedin	`_li_duid`	local storage	Stores a LinkedIn direct user identifier for member recognition across marketing touchpoints.	30 days
linkedin	`li_adsId`	local storage	Stores a unique visitor identifier used by LinkedIn Ads for conversion tracking and audience matching across sites using the LinkedIn Insight Tag.	30 days
liveintent	`_li_ss`	local storage	Sets a unique visitor ID that allows third-party advertisers to target the visitor with relevant advertising, facilitating real-time bidding.	1 month
liveintent	`_li_ss`	cookie	Sets a unique visitor ID that allows third-party advertisers to target the visitor with relevant advertising, facilitating real-time bidding.	1 month
meta	`_fbp`	cookie	Used by Meta to deliver advertisement products such as real-time bidding from third-party advertisers.	3 months
meta	`lastExternalReferrer`	local storage	Detects how the user reached the website by registering their last referring URL.	Persistent
meta	`lastExternalReferrerTime`	local storage	Detects how the user reached the website by registering the time of their last referring URL.	Persistent
RevenueHero	`RH_FORM_ID`	local storage	Stores a unique identifier for the embedded RevenueHero form to load, map, and submit scheduling data for the form correctly.	12 months
RevenueHero	`RH_SHOW_LOADER`	local storage	Stores a flag controlling whether the RevenueHero scheduling loader is shown for the embedded booking widget.	1 year
youtube	`VISITOR_INFO1_LIVE`	cookie	Used as a unique identifier to track viewing of videos and estimate bandwidth usage.	5 months
youtube	`VISITOR_PRIVACY_METADATA`	cookie	Stores visitor privacy settings and consent information for personalized advertising.	5 months
youtube	`YSC`	cookie	Used to track user interactions and measure advertising effectiveness for embedded videos.	Session
youtube	`ytidb::LAST_RESULT_ENTRY_KEY`	local storage	Stores the last search result entry clicked by the user to provide more relevant results in future.	Persistent

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Personalization

Provider	Name / Key	Type	Purpose	Retention
livechat	`_lc2_fpi`	cookie	LiveChat first-party visitor identifier for maintaining chat session continuity.	1 year
livechat	`_lc2_fpi_js`	cookie	LiveChat JavaScript-set first-party identifier for visitor recognition across page loads.	1 year

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5. Your Cookie Choices

Managing Cookie Choices

You can manage your cookie preferences through the Cookie Preferences link available on the Site.

Depending on your location and applicable law, you may be able to accept or reject non-essential cookies, select particular categories of cookies, or withdraw consent you previously provided.

Where required by applicable law, we obtain your consent before using non-essential cookies and similar technologies. You may change or withdraw your consent at any time through our Cookie Preferences link.

Changing or withdrawing your consent will not affect the lawfulness of processing that occurred before your preference was changed.

Strictly necessary cookies may remain active where they are required to operate the Site or provide a service you request.

For more information about your privacy rights, including rights that may be available under U.S. state or international privacy laws, please review our Privacy Policy.

Browser Controls

Most browsers also allow you to control or delete cookies through browser settings.

If you delete cookies, your previously stored cookie preferences may also be deleted, and you may need to make those selections again.

Blocking cookies may affect the availability or operation of some Site functionality.

Privacy Preference Signals. We recognize legally required browser-based opt-out preference signals, such as Global Privacy Control (GPC), in accordance with applicable law.

6. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies and similar technologies we use, our practices, or applicable law.

When we make changes, we will update the “Last Updated” date at the top of this Cookie Policy. Where we required by applicable law, we will provide additional notice or obtain renewed consent.

7. Contact Us

If you have questions about this Cookie Policy, please contact us:

CrescendoAI Inc.

201 Spear Street, Suite 1100
San Francisco, CA 94105
United States

Email: privacy@crescendo.ai

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